NYDA says it is to rebrand NYDA says it is to rebrand
The National Youth Development Agency (NYDA) says it will rebrand and revised communication strategy as part of a new strategic focus. This follows the... NYDA says it is to rebrand

The National Youth Development Agency (NYDA) says it will rebrand and revised communication strategy as part of a new strategic focus.

This follows the appointment of a new board, led by Sifiso Mtsweni.

Mtsweni says that it aims to raise R2bn funds for youth, through a youth fund and skills fund.

Each fund will be start off with a minimum of R1-billion.

The youth fund will look to finance youth owned enterprises that need funding outside the NYDA fund threshold.

Collaboration and increased buy-in are seen as an essential part of the new rebrand and communication strategy will be presented to the youth with the purpose of collaborating and increasing buy-in.

The new focus plans to increase contracts awarded to youth in the private and government sector, increased employment to ensure 40% of the workforce are youth graduates.

He says that the official unemployment rate stands at 26.7% for the first quarter of 2016; the highest statistic since September 2005. Alarmingly, the youth statistics is more twice this number and stands 65.9%

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