On International Charity Day on September 5, Algoa FM reflects on more than three decades of dedicated community service.
For 35 years, Algoa FM has made a profound impact on the lives of people residing within its broadcast footprint through numerous fund-raising drives.
Algoa FM’s broadcast footprint extends from the Garden Route to the Wild Coast and inland through the Karoo, uniting diverse communities under a common cause.
In a remarkable display of unity over the years, Eastern Cape businesses, local government entities, and provincial government departments have joined forces with Algoa FM to power flagship community fundraising initiatives.
Together, they have raised millions annually to bring about positive change in the station’s market.
Alfie Jay, Managing Director of Algoa FM, emphasises the significance of these partnerships, stating: “These collaborations exemplify how Eastern Cape business leaders and government organisations can collaborate for the greater good.”
Jay notes that Algoa FM commits approximately R2 million each year to support community projects and activities through sponsorships, fundraising, and donations”.
What truly amplifies this investment is the support from businesses of all sizes across Algoa Country.
Their contributions, both financial and in-kind, magnify the impact of these initiatives exponentially. Algoa FM’s extensive media platforms, including broadcast, on-the-ground activations, online, social media, and streaming, have proven to be effective channels for engaging donors and participants during their various fundraising endeavours, says Algoa FM marketing manager Lesley Geyer.
Under the umbrella of its corporate social investment brand, Algoa Cares, the station hosts the Algoa Cares Big Walk for Cancer, the largest mass participation fundraising event in the Eastern Cape and Garden Route.
Now in its 25th year, the event has raised millions to assist non-profit organisations providing vital support to cancer patients and their families in Algoa country.
Furthermore, it serves as a vital platform for educating the audience about cancer prevention, detection, and treatment.
“The station is proud to have the support of partners such as the Nelson Mandela Bay Municipality; the Eastern Cape Department of Sport, Recreation, Arts, and Culture; and the Eastern Province Department of Health. Corporate giants like MTN, aQuelle, the Courier Guy, Value Added Life, and Isuzu Motors South Africa have also rallied behind them, with ISUZU Motors South Africa being the presenting partner of the 2023 Algoa FM Big Walk for Cancer,” says Geyer.
In 2023, Algoa FM is expanding its reach with simultaneous events in George, Nelson Mandela Bay, and East London; as well as an offer for virtual participation.
Additionally, the media house hosts annual charity golf days in the Buffalo City metro and the Garden Route.
Non-profit organisations are invited annually to apply for beneficiary status for these events, with a preference for those involved in health, welfare, education, and the environment.
Geyer emphasises the collaborative approach, saying: “We work closely with these organisations to leverage their networks, engaging sponsors and participants in our fundraising drives.”
Through the “Algoa Cares” on-air slot, these charitable organizations receive weekly exposure through on-air interviews, listings on the Algoa FM website, and enhanced visibility on the station’s social media platforms.
Beyond its fundraising activities and donations, Algoa FM is committed to supporting the local economy, prioritising local suppliers whenever possible to sustain jobs in the broadcast region.
“Our annual investment of just on R2 million in skills, supplier, and enterprise development underscores our dedication to the communities we serve,” adds Jay.
For more information on Algoa FM’s commitment to community investment, please visit their website at www.algoafm.co.za