KFC adds Hope tackles EC food security KFC adds Hope tackles EC food security
With the nation-wide lockdown in full effect, food insecurity in South Africa has increased. People who used to be able to fend for themselves... KFC adds Hope tackles EC food security

With the nation-wide lockdown in full effect, food insecurity in South Africa has increased.

People who used to be able to fend for themselves are now unable to. This has seen across all the provinces – including the Eastern Cape – who are requiring even further intervention and assistance from the government, feeding schemes, and non-profit organisations (NPO).

In fact, if community-driven initiatives are seen as among the fastest-growing mechanisms for channelling development assistance and changing futures, especially in the current market, it is very clear that feeding schemes and NPOs have a much bigger role to play in formulating a broader social impact for truly delivering hope. And that is exactly what KFC Add Hope has done.

The response to the hunger crisis has been swift and KFC Adds Hope has been able to mobilise its network to ramp up on food parcels in the areas and communities in which it serves and to further this reach.

KFC Adds Hope has also committed an additional R3 million to food relief over this time to ensure we are able to reach even more communities.

To date, due to continued efforts by our beneficiary organisations on the ground, we have been able to steadily increase the reach and scale of the Add Hope relief feeding efforts with over 1.43 million meals distributed and 23 380 emergency food parcels delivered to over 9 provinces – reaching almost 117 000 people with 397 tonnes of food – and more is coming.

In the Eastern Cape, KFC has 19 existing beneficiaries that have been part of Add Hope’s long-term feeding efforts.

These beneficiaries feed approximately 2000 families and children every month – that’s 24 000 people every year!

They continue to receive support over this time and for those schools that are not open and able to feed as normal, that funding has gone directly into relief feeding for hunger-stricken families in the area.

In addition to this, over the last five weeks of lockdown, an additional 3350 food parcels have been delivered to this region, as part of our broader emergency relief efforts.

One such beneficiary in the region is Greensleeves Children’s Trust – a home for South Africa’s abandoned and orphaned children.

They currently house 40 children and receive no government funding or assistance.

“Greensleeves had to survive with no staff over lock down,” said Aunty Di, Founder of Greensleeves.

“The teenagers have become teachers, cooks, cleaners and mommies. What a blessing it was to receive a 100 food parcels from KFC Add Hope.

“We have been able to feed all our house moms over this time and have a full pantry – certainly a huge blessing and a massive relief for us – over this uncertain and desperate time.”

Now, more than ever, South Africans need to feel hope. KFC is unwavering in its commitment to continue its feeding efforts to the most vulnerable in society.

News editor