The most advanced online advertising marketplace to launch
Ads2Trade, an automated, web-based, outdoor media aggregator and trading platform is set to launch in South Africa, promising to revolutionise the estimated R5 billion local Out of Home (O.O.H.) advertising industry. South Africa will be the first to rollout this global franchise. A robust, secure, auditable and integrated online... Read more
SA companies to show off wares at Ghana Trade Fair
Local companies are set to partake in the Ghana International Trade Fair that gets underway later this week. A group of 20 South African companies specialising in agro-processing, chemicals, clothing and textiles, forestry furniture, creative industries, built environment and capital equipment will exhibit their products and services at the... Read more
Community spin-off from niche tourism
Both the local communities and business benefit from niche tourism outside of the main holiday periods, says Wessel Benson, general manager of the Royal St. Andrews Hotel and Conference Centre. “A good example is a two-day visit to the hotel by members of the Western Cape register of the... Read more
Why keeping up with the digital revolution is key for marketers
By Johanna McDowell Partner at Scopen Africa and CEO of the Independent Agency Search & Selection Company (Pty) Ltd Digital is at the forefront of all businesses worldwide, but the methodologies and platforms change so frequently that it’s difficult to master. Agencies in particular find it a struggle to... Read more
Local companies eager to show off wares at Fruit Fair
Two local companies are eager to show off their wares at the Fruit Logista Berlin Trade Fair that gets underway in Germany today. Stems Fruit and Unlimited Group based in the Western Cape, both received financial support from the Department of Trade and Industry (dti), and are part of... Read more
Facebook joins hands with partners across Africa for a safer Internet
Aim – Raising awareness of emerging online issues and helping to explore ways to make the Internet safer for all JOHANNESBURG, South Africa, February 6, 2018/ — Celebrating Safer Internet Day (SID) (https://goo.gl/EGR7dd) under the connected theme of “Create, connect and share respect: A better internet starts with you”,... Read more
Reaching and engaging with next generation youth
In South Africa, approximately half of the population is under the age of 25. Due to the size and buying potential of the youth market, the segment is of great significance to brands planning to stimulate new demand and reach and engage with a highly diversified collective of young... Read more