AI for Newsclip’s social media analysis
Newsclip recently demonstrated the power of its artificially intelligent data processing engine when it analysed the sentiment of more than 4 000 social media posts in minutes. The data intelligence company conducted the sentiment analysis for one of South Africa’s largest beverage companies. Newsclip’s Data Engine relies on Natural... Read more
Expanding internet access’ not for everyone in SA says major African study
South Africa was one of the four countries participating in a Mozilla-backed research, carried out by Research ICT Africa, which aims to understand, from a comparative perspective, how citizens use the internet when data is subsidised and when it is not. The compelling investigation finds that significant barriers to... Read more
Social media a top priority for SA companies
Companies are prioritising their digital related marketing activities in 2017. This is according to newly released 2017 Digital Trends in South Africa report, conducted by Econsultancy in partnership with Adobe. The report states that social media engagement and brand building/viral marketing share first place, with more than a third... Read more
Rise of the social seniors revealed
Older adults take to smartphones and tablets in record numbers Half of internet users aged 65-74 have a social media profile But some older internet users lack confidence when online Record numbers of older people are embracing smart and social technology, with a quarter of over-75s using tablet computers,... Read more
Dineo to lead Peugeot Citroen SA’s digital marketing, advertising
Peugeot Citroën South Africa has appointed Dineo Mofokeng as its Digital Marketing and Advertising Manager. Dineo is a dynamic, versatile marketer. She brings a wealth of experience in digital marketing along with knowledge of current and future trends in addition to her entrepreneurial spirit and leadership.     Read more