Algoa FM has started on a 15-month property development in the Baakens Valley of Nelson Mandela Bay as the new home of the Eastern Cape media company’s business.
On completion, Algoa FM’s new home will be worth close to R60 million.
Algoa FM’s holding company, African Media Entertainment, is funding the project.
According to Algoa FM managing director Dave Tiltmann the radio station has chosen to work with local businesses, including Studio D’ Arc which designed the building; Techni Construction which will build it and Synergy Quantity Surveyors and Project Managers, which will project manage the development.
“This will see an injection of millions of rand into the Nelson Mandela Bay economy over the next 15 months,” he says.
Algoa FM’s “future-proofed and purpose-built property” in Upper Valley Road will serve as the company’s core facility for its growing business that includes a digital portfolio and operations in Buffalo City and the Garden Route.
Tiltmann says: “Whilst we explored various options in the city, none were as appealing to our brand as the Baakens Valley Precinct. The Mandela Bay Development Agency has done some extensive work in the area and we consider it a true privilege to plant our future roots in a beautiful urban river valley featuring a forest, scrubland and wildlife.”
Plans for the Baakens Valley include ongoing rehabilitation of the river, and the redevelopment of the area as a creative and tourist hub that connects with the city’s harbour.
“It is the perfect fit for our values and a wonderful opportunity for our team and business objectives,” says Tiltmann.
Operations director, Alfie Jay says: “Our vision to be the leading and most admired media brand may have been given a boost recently when we were crowned Commercial radio station of the year at the Liberty Radio Awards. However, this project takes our ambition to a whole new level.”
Situated on the corner of Brickmakers Kloof and Upper Valley Road, Algoa FM’s new home will stand three stories tall and accommodate all of its studios, broadcast facilities and staff.
“Our objective was to find the perfect location, design an efficient and modern building structure … and accommodate our strategic as well as operational needs for many years to come,” adds Tiltmann.
The development is expected to be completed by December 2019.